Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup





‘Judy Robinett is the real deal, a no-nonsense kind of person who is offering you access to ‘insider’ secrets to raising capital… Crack the Funding Code is filled with wisdom drawn from both sides of the table. It will show you how to create the right pitch, get to the right people, and package your offer the right way, so you can land your own million-dollar deal–no matter which ‘Sharks’ you are pitching.’ —Kevin Harrington, ‘As Seen on TV’ Pioneer, Investor, Original ‘Shark’ on Shark Tank
‘Robinett’s experience as an angel investor indicates that too many entrepreneurs reach the cash-becomes-critical stage before seeking outside investors. The savvy entrepreneur knows that bringing in outside investors before money becomes an issue has [many] benefits.  The Bottom Line: Use Robinett’s been-there-funded-that advice to refine your business plan, select the type of funding source, develop your tailored pitches, make your presentations and negotiate a ‘smart money’ deal.’ — Jim Pawlek,  Biz Books [Abridged Review]

Praise for How to Be a Power Connector, also by Judy Robinett

‘Judy Robinett is amazing…I wish I’d had [her] book at the beginning of my career!’ — Mark Burnett, Executive Producer of Shark Tank, The Apprentice and Survivor

‘Unlike many books in this genre, this one is written by a woman who has lived it.. . . Judy Robinett offers guidance on how to form authentic relationships that bring mutual benefits.’ — Adam Grant, Wharton professor and New York Times bestselling author of Give and Take

How to Be a Power Connector is like an MBA in networking: an advanced course in finding and developing quality relationships with the people who can make the biggest difference in your professional success.’ — Ivan Misner, founder and chairman of BNI

‘Talk about power! Follow Judy Robinett’s logical, straightforward, and helpfully detailed advice, and you can be a ‘Power Connector’ yourself! Great ideas, well presented, with no ‘wasted space’ in her argument!’ — Don Peppers, coauthor of Extreme Trust: Honesty as a Competitive Advantage

‘Absolutely brilliant. A step-by-step guide to building a network that will be both invaluable to you and just as valuable to those whose lives you will now have the opportunity to touch. I can’t imagine a more powerful book for one who truly desires to be a Power Connector.’ — Bob Burg, coauthor of The Go-Giver and author of Adversaries into Allies

‘In the C-Suite or in your personal life everything comes down to the quality of your relationships. Judy’s book helps you attract and maintain the relationships that will get you what you want most. Be a super connector now!’ — Jeffrey Hayzlett, TV host and bestselling author of Running the Gauntlet

About the Author

Judy Robinett is a business thought leader who has been profiled in Fast Company, Forbes, Venture Beat, Huffington Post, and Bloomberg Businessweek. For more than 30 years, she has helped entrepreneurs find needed capital by connecting them with venture capitalists, angel investors, and other sources of funding.


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